The more you know the more you....

I just heard a Kohl's ad on the radio. I'm sure I've heard it a hundred times before, but this time it wormed its way into my consciousness enough that I was irritated by it. They have one of the stupidest slogans ever devised:

"The more you know, the more you Kohl's."

Idiots.

So I was thinking that I would toss off a mention of how awful it is, but before I did I Googled the phrase and lo! I am not alone in my disgust. There are Facebook groups devoted to hating the slogan. And discussions of its ineffectiveness. It's garnered an unflattering reference in the Urban Dictionary. It's nice to know that such an offense against aesthetics doesn't go unnoticed in the interwebs.

Remarkably, though, Newegg sued Kohl's over the slogan on the grounds that it violated their trademarked slogan, "Once you know, you Newegg." Which is not quite as stupid as Kohl's slogan, but also isn't a winner. It's like suing a neighbor over who gets to keep the dog feces deposited on the border of your properties.

One can also hate Kohl's because of its perpetual sales. One never knows what the price of any item is going to be, because everything is always "on sale." The prices shown on the signs are never accurate. All you know is that the item will be less expensive than that by some percentage. You have to look at the small print to figure out how much less. It's irritating. And after a newbie's first excitement (such as it is) of shopping at a sale, you realize soon enough that it's not really a sale, it's just a means of complicating the pricing and keeping customers guessing about what they're actually spending.

Grrrr.

Comments

[Kimmy]

1.

Every time I go to Kohl's a think to myself sarcastically, "Oh, look! It's on sale!" Cause indeed, everything is always "on sale".

I don't care for the slogan either, but I still shop there on occasion. Actually, I have to go there today. Thanks for the reminder! ;-)

[Debra Hamel]

2.

Glad to have been of service, Kimmy! :-)

[Clare D]

3.

"It's like suing a neighbor over who gets to keep the dog feces deposited on the border of your properties."

Choked on my coffee reading this one. So apt.

We also have shops that seem to be always having a closing down sale. And yet, and yet the next month/year the shop is still there! Does it keep rising phoenix-like, or am I not being told the complete truth?

[Debra Hamel]

4.

"Choked on my coffee reading this one."

Excellent! My job here is done.